More Eyes=The Best Experience
When you have a unique home in one of Evergreen's most sought after neighborhoods it's critical to show the best buyers a strong and compelling value proposition. Unfortunately, the high interest rates and increased inventory has slowed the buyer activity in 2024 and that trend seems to be continuing in 2025. But there is still high demand for quality, unique homes, priced accurately. Now more than ever who you work with matters to maximize your home sale.
Clients who choose me benefit from my refined and tested marketing system for generating massive visibility with best in class imagery and incubating interest with an enthusiastic work ethic. I leverage deep market knowledge and awareness to make sure your home is priced well to attract the best buyers without leaving any money on the table.
The best results come from the best marketing. Or as I like to say, "Real marketing." Not simply putting the home in the MLS, making a Facebook post and telling the agents in the office, but actually developing a specific plan to attract buyers from all over the country who love the Colorado Dream, Evergreen and Upper Bear Creek!
I'm a marketing enthusiast and apply motivated expertise with the three P's of marketing:
The 3 P's: Product, Price, Promotions
1. Product
The product is your home and working together we'll position it to look its very best. I'll help you understand if there are any areas that would benefit from improvement or if we simply need to accentuate the positives. I'll help you apply the best practices so your home is ready to attract buyers at the highest level. I look forward to walking the home with you Monday and considering what improvements can and should be made.
2. Price
Analyzing the comparable recent sales as well as current competition and applying my hands on experiences with buyers and agents excited about Evergreen, leads to the most effective pricing strategy. Here's a quick glance at the recent sales.
The average of the adjusted comparables is what I refer to as the "Statistically Supportable Price" the price that when marketed to the broadest segment of the buyer pool, educated buyers in the market will easily recognize your home is a compelling value. Click the image to see the full market analysis with the various pictures of each comparable sale.
Once I walk through your home and understand the levels of finish, views, aesthetic qualities and other nuances I'll be able to refine the range in which the market will respond to your listing.
Based on a review of the pictures of your home and my analysis of the recent sales, pendings and active competition,the objective facts indicate a value in the range of $800-850k.
Since this price doesn't necessarily recognize whether the market will continue to slow down, we'll simply monitor the market activity carefully.
3. Promotions
My passion and enthusiasm for promoting real estate differentiates me from the typical, successful real estate practitioner. Creating the "buzz" and synergy for my listings is accomplished through a refined and heavily tested system of combining social media with the traditional real estate marketing techniques.
The more ready, willing and able buyers that see your home the faster it will sell and the more they will sell for. I use every effective marketing channel to make sure to cast a broad net of engaging information so that prospects see your properties everywhere they look!
We literally receive 10x more visibility and traffic than other homes on the market at the same time.
Here's an example of one that I have done recently:
My listings are getting significantly more views (and saves) than the competition is getting, in many cases even after the competitors have spent weeks of languishing on the market. This is a direct result of capturing prospects' attention on social media then driving them to Zillow.
Professional Photography
Geoff Llerena is a heavily sought after and remarkable photographer. He is a student of his industry and alway applying the latest and most attractive technologies with a high level of skill and care to make my homes shine!
Regardless, I have no hesitation guiding him to compose shots that I think will be the most likely to grab prospects attention.
The driving factor behind my demand for great photography is the underlying belief that the very best buyer is out there somewhere--maybe Evergreen, maybe Boston, maybe Sacramento or Austin- browsing Zillow or Facebook or watching a Youtube video and I want to stop them from scrolling past with great imagery!
By catching people's attention I'm creating more demand for each of my listings-- across every price range.
A great photographer and excellent cropping stops scrollers in their tracks!
"Bob's Top 5" HD Home Video Tours
Video is all the rage, especially on social media. I'll produce high-quality, full resolution, professional videos showing off the features of your home. Highlighting the positives and optimizing the promotion of the video to make sure they get the most visibility among potential buyers. I vary the formats and publish to Facebook Reels, Stories and Posts, on Instagram, Reels and Stories and on Youtube, shorts as well as long form Bobs Top 5 long form videos.
My videos get a tremendous amount of visibility on multiple platforms online and engagement like no other promotional technique.
When you choose me as your marketing expert you see huge gains in visibility from intrigued audiences.
Corny? Maybe, but they work! See all the videos here: www.Bob'sTop5.com
I take the time and make the effort of a true marketing specialist to describe your properties with enticing words, captivating photos and descriptive tools like floor plans, 3d scans, video, creative imagery and more.
I know that every home has its own unique story. Homebuyers care about that story. I broadcast that story far and wide!
Merging all these techniques into an easily accessible and comfortable format helps us tell your home's story in a way that buyers want to pay attention to.
Social Media Marketing
How do I get Buyers to see it? I employ SEVERAL different strategies, but chief among them is Facebook, GOOGLE, Instagram and YouTube marketing.
I AM the Evergreen market leader in social media real estate advertising.
Sellers who choose me are uniquely positioned with the highest levels of visibility among targeted prospects! I employ state of the art targeting techniques that other brokerages can't figure out - while my clients are benefiting from exponentially boosted traffic.
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